Hotel Accommodation

Nielsen India’s Survey Reveals Benefits In Enrolling In InterContinental Hotel Loyalty Programme

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InterContinental Hotels Group, one of the world’s top motel companies, at the side of SAMHI Pvt. Ltd, take on an in-depth client survey to higher recognize the necessities and expectations of the street warriors in India. The survey revealed that at the same time as fifty-four % of the respondents are already registered in a hotel loyalty program, an outstanding 74% see benefits in joining in a loyalty program.
A survey changed into carried out with the aid of Nielsen India in Delhi, Mumbai, Bengaluru, Chennai and Hyderabad with 25-forty four-yr-antique normal guests, who tour in large part for commercial enterprise throughout India and are trying to find mid-market hotel lodging. The survey additionally found out, a large percent of the respondents in Bangalore (62%), Hyderabad (fifty-eight %) and Delhi (fifty-seven %) are registered in a motel loyalty program. Among those already enrolled in a hotel loyalty program, fifty-six % said that the blessings provided by way of the program were by way of far the most liked element of the loyalty program followed by way of ease of redemption (24%) and international network (20%).
Besides a strong loyalty program, the street warriors additionally provide importance to the overall reputation and standing of the hotel logo. 32% of respondents said the popularity and status of the emblem extra vital than the price. Thus, although the midscale guests plan their travel and inn stay around a positive price range, excellent and consistency of provider reflected within the logo experience has emerged as an extra vital consideration for the travelers who are seeking fee overcharge.
Vivek Bhalla, Regional Vice President, South West Asia, IHG commented on the survey, “It’s high-quality to peer the survey validating that travelers find price in enrolling for resort loyalty programs. Over a previous couple of years, we’ve got witnessed a full-size rise within the enrolment numbers for our worldwide loyalty program, IHG Rewards Club, inside the Indian market. IHG Rewards Club gives super benefits to our guests and we presently have over 100 million members enrolled in the programme, globally. For brought comfort of our visitors, we additionally have an award-prevailing cell App which permits them to book their stay without problems and presents them with enterprise main loyalty redemption alternatives and a richer stay enjoy.”
“The survey also shows a huge untapped marketplace for motel loyalty programmes and gives lodge chains inside the mid-market section an opportunity to construct a faithful customer base”, he in addition brought.
Ashish Jakhanwala, Founder, MD & CEO SAMHI Hotels Pvt. Ltd. Commented, “It is comforting to notice that the fame and popularity of hospitality brands have emerged as extra critical attributes than the fee. IHG holds a sturdy reputation globally for its signature hospitality, standardised logo reviews and a high-quality loyalty programme, IHG Rewards Club, which has a massive member base. We have been running carefully with IHG in India to deliver the equal benefits and guest experience that reflects the warmth and operational excellence of IHG and is consistent throughout our complete Holiday Inn Express portfolio in India”
IHG has been leading the boom of the midscale motel section in the country mainly with the Holiday Inn emblem own family, thru quick boom and deliberate partnerships. Following the partnership with SAMHI Pvt. Ltd., the Holiday Inn Express logo has been rising as one of the quickest growing makes inside the midscale lodge segment within us of a

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