InterContinental Hotels Group, one of the world’s top motel companies, is at SAMHI Pvt’s side. Ltd, take on an in-depth client survey to recognize the necessities and expectations of the street warriors in India. The survey revealed that at the same time as fifty-four % of the respondents are already registered in a hotel loyalty program, an outstanding 74% see benefits in joining a loyalty program.
A survey was carried out with the aid of Nielsen India in Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad with 25-forty four-yr-antique normal guests who tour in large part for commercial enterprises throughout India and are trying to find mid-market hotel lodging. The survey additionally found out that a large percentage of the respondents in Bangalore (62%), Hyderabad (fifty-eight %), and Delhi (fifty-seven %) are registered in a motel loyalty program. Moreover, among those already enrolled in a hotel loyalty program, fifty-six % said that the blessings provided by way of the program were by way of far the most liked element of the loyalty program,m followed by way of ease of redemption (24%) and international network (20%).
Besides a strong loyalty program, the street warriors additionally provide importance to the overall reputation and standing of the hotel logo. 32% of respondents said the popularity and status of the emblem are more vital than the price. Thus, although the midscale guests plan their travel and stay around a positive price range, excellent and consistent provider reflected within the logo experience has emerged as an extra vital consideration for travelers seeking fee overcharge.
Vivek Bhalla, Regional Vice President, South West Asia, IHG, commented, “It’s high-quality to peer the survey validating that travelers find price in enrolling for resort loyalty programs. Over the past couple of years, we’ve witnessed a full-size rise in the enrollment numbers for our worldwide loyalty program, IHG Rewards Club, in the Indian market. IHG Rewards Club benefits our guests; we presently have over 100 million members enrolled in the program globally.To bringt comforttof our visitors, we additionally have an award-prevailing cell App which permits them to book their stay without problems and presents them with enterprise main loyalty redemption alternatives and a richer stay.””The survey also shows a huge untapped marketplace for motel loyalty programs and gives lodge chains inside the mid-market section an opportunity to construct a faithful customer base,” he also brought.
Ashish Jakhanwala, Founder, MD, and CEO of SAMHI Hotels Pvt. Ltd., Commented, “It is comforting to notice that the fame and popularity of hospitality brands have emerged as extra critical attributes than the fee.
IHG holds a sturdy global reputation for its signature hospitality, standardized logo reviews, high-quality loyalty program, IHG Rewards Club, and massive member base. We have been running carefully with IHG in India to deliver equal benefits and guest experience that reflects the warmth and operational excellence of IHG and is consistent throughout our complete Holiday Inn Express portfolio in India.” IHG has been leading the boom of the midscale motel section in the country, mainly with the Holiday Inn emblem’s own family, through quick crack and deliberate partnerships. Following the collaboration with SAMHI Pvt. Ltd., the Holiday Inn Express logo has been rising as one of the fastest growing makes inside the midscale lodge segment within a
